March 16th, 2011 by Kris
Found the following post thru someone I follow on twitter. I don’t know Jeff, but I think I’m going to start reading his blog! If you’ve got a twitter account add 10 people a day, talk to all of them at least once. You’ll be shocked what you can learn. Anyway, here’s a repost from jeffkorhan.com.
He talks about why, especially in this economy, price is new focus to buying goods and services. And then follow that with some good tips, my favorite is “What’s underground in your business? That’s what you need to be sharing – with photos, videos, and expertly scripted sales presentations.” It’s a good read, thanks Jeff. Enjoy it!
Your Price is Too High Because the Value is Hidden
If you have to pick one thing the Internet does well, high on the list is helping consumers to choose the provider with the lowest price, which unnerves many small businesses that provide a higher quality product or service than their lower priced competitors.
Why is there so much focus on price? Because everything seems to be about the same – nobody has separated themselves from the pack.
Consumers today are educated – we have the Internet to thank for that. Your job then is to use it to educate your community by showing your prospects and customers what nobody else is showing them.
This is the art of authenticity – amplifying what you do best. Read the rest of this entry »
March 15th, 2011 by Kris
We’ll I’d start by taking a cue from designer/developer Matt Reed. All joking aside this guy’s a good friend and a great mind who’s always thinking outside of the box. Check out this video for his latest project, the Like Light:
Remember kids, this guy’s not a professional, so you need to try this at home.
March 13th, 2011 by Kris
We’ve been sick over here and had some pretty tight deadlines, I’ll post up some of the work we’ve been doing this past few weeks here soon. I did run across this and decided to jump on this thought and post this up tonight. Once again, this was inspired by Seth Godin’s post this evening, you can read it here. But, not the it’s long but there was one thing that jumped out at me glancing at it.
He asks, “If someone else can get us there faster, are you willing to let them?” It’s a difficult question to answer. But I think it’s an essential, dare I say fundamental principal of being a commercial artist. So often we are tied up in “get the gig, whatever it takes get the gig.” But I wonder if that mentality has hurt the industry as a whole. As artist are we not called to inspire, to create? When was the last time you partnered with another designer, another photographer, not to run lead, but as a partner in business?
I guess my core question comes from the idea that are we better together? Each creative partner playing to their strength, not clawing to get the gig, but creating a temporary team of superstars to knock it out. Have a great week and here’s to a little collaboration!!
