February 24th, 2011 by Kris
I got this post off of entrepreneur and funny enough it’s not a brief article… So here’s the reader digest version, hit the “more” for the full article:
- Write in short, strait forward sentences.
- Only use 110 of your 140 character limit.
- E-mail’s need to be 200 words or less; action point at the top and bottom.
- YouTube videos 2 minutes or less.
- Keep your phone calls brief, remember to be polite and get right to the point. Same with voicemail, leave your number at the beginning and end of the message.
There we go. The full article is here and reposted below – have a good one!
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February 22nd, 2011 by Kris
I pulled this off VPS this morning. It’s got some great tips for young warriors and it’s a good reminder for those of us who have been shooting for a few years to keep it simple and stick to the basics.
10. It always takes a plan.
I talk to photographers all the time who started a business because they love photography. So they create a simple business card, and start offering their services without any thought to the business. No matter what type of business you are trying to build, you have to start with a plan. Is your goal to bring in a part time income every month? Or do you want this to become a six figure business? By setting up goals and tasks that you can see, it’s easier to find a way to make it more successful. It also gives you something to strive for each month.
9. Understand how you will ultimately make a profit.
Even if you have a camera in place, it won’t last forever. And chances are you’ll need more equipment along the way. How about advertising and marketing costs? Insurance to protect you against damages if something doesn’t go right with a client? There are many things to think of when you run a business – not just showing up and shooting, and collecting a few dollars on the side. By putting everything on paper, you can start to see how your prices will ultimately have to cover your overall expenses.
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February 13th, 2011 by Kris
I took a long plane ride today. Being the marginal workaholic that I am 45 minutes into the flight I had killed the battery on my mac book pro. Just a side note, AfterEffects on battery power, not a great idea. But, not having my usual work crutch of my laptop it allowed me to focus on some things that just get pushed to the back burner. I know before I’ve talked about mission statements and crafting razor specific goals for your business, but it’s worth mentioning again. I strongly believe that there’s merit in revisiting and if necessary reworking all of your business goals and objectives on at least an annual basis.
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February 11th, 2011 by Kris
I’m working on 2 series right now, a three part series regarding social media for creatives and a few fresh posts on photography for non-photographers. Well in the mean time I saw this on Seth Godin’s blog this AM and I thought it was worth reposting. Stay tuned!!
“A recent study found that placebos work even if the patient is told by the doctor that the drug they’re taking has no ‘real’ medicine in it.
Huh?
We’ve come to understand that the placebo effect is real. If we believe we’re going to get better, perform better, make the sale, etc., it often occurs that we do. That’s because the brain is the single best marketing agent when it comes to selling ourselves something. If we think we’re going to get better, we’re much more likely to actually get better.
So then why do clearly labeled placebos work?
Because of the process. The ritual. The steps we go through to remember to take them, to open the bottle, to get the water, to swallow. Over time, we don’t remind ourselves so much about what’s in the pill and remind ourselves a lot that we’re taking significant action.
This is one reason Disney makes you wait on line for a ride even if the park is empty. Why a full restaurant is more fun than an empty one, even if you know the food is precisely the same.
Marketers ostensibly know this, but it seems as though most organizations still act as though they’re selling pencils to accountants.
We’re complicated. I hope that’s okay with you, because like it or not, you’re not going to make people simple.”
From Seth Godin’s Blog.
As always, thank’s Seth.
