How Do You Redefine Your Creative Vision to Keep on Top of the Pile?
November 9th, 2010 by Kris
Sometimes our egos get the best of us, right?
Sometimes that one guy, you know that guy (or gal), gets the gig. He under bids you, they out promote you, or just sweep the client off their feet. If you’ve been in business for, oh I don’t know, a day you’ve run across this. It stings a little, doesn’t it? Especially those of us shooting in small and medium size markets where it can be difficult, if not impossible to even get clients to give us a chance to re-bid, we need to be mindful of what our attitude says about our character. How are we walking through our day-to-day workflow? What is our relationship like with other creatives? How are we checking our attitudes about the gigs that got away?
I have found that when I am hitting wall after wall with my bids, my best bet is to take a step back and say what I am doing right?
In this current economic climate, where our resources are scant, we have to remember our clients are making tough decisions about money as well. So, look at what you are bringing to the table, if it’s just a few pretty pictures then, why would you get a call back? How many times have you surfed the internet and seen some kid, fresh out of school, who’s work is breathtaking? There will always be someone who has “prettier” work. We need to dig deep and find a way to present more than pretty work, right?
I recently tipped a few pints with 2 guys who I feel are true pioneers in the creative field here in Nashville, Blake Allen and Matt Reed. Now I posed a simple question to both of them:
How do you redefine your creative vision to keep on top of the pile?
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