Kris D'Amico Photography

June 22nd, 2010 by Kris

So, I’ve recently been faced with an interesting challenge. It seems that many photographers, specifically in my price range and geographic location are missing a key element in their business model; Attention to Detail. So people are hiring me to re-shoot images from folks that simply lacked the attention to detail to make a successful image. Technically there’s nothing wrong with several of the images, but we all know that just because something’s technically correct, does not mean it’s art. Right?

There are several websites out there that outline how to have better ATD, but those mostly deal with “self-help” or corporate training. Here are my 3 steps for creatives to up your attention to detail.

1. Think about your audience. Take a minute and do an old fashioned strategy session in your own head, who’s looking at this, what’s the MOST important element, what really not that important, but needs to be there because of specific requirements.
2. Slow down and look. Trust me, I know this is difficult to do when the client is gazing over your shoulder and the clock is ticking down, but the difference will be marked. Look at your elements and make creative decisions about form.
3. Be self-aware. At the risk of sounding too self-help-ish, it has always helped me to take a breath and say, “This is just a picture, how can I make the best image possible.” You know your clients, your end users, you have a handle on what they’ll respond to and what they’ll glaze over. I guess I’m just saying use your time wisely.

That’s it for this time. Be well and go make something amazing.

KD