Kris D'Amico Photography

February 2nd, 2010 by Kris

So I read that somewhere that 80% of information that we process is visual, I’m not sure where that number comes from but I can tell you that high quality photos will increase sales. Now, I’m not going to go one long rant about how bad product photography will kill your brand and drive clients away. But, let’s be honest, it will…

If you look at any article about catalogues or e-commerce, you’ll see right smack dab in the middle of the mix something to the extent of “the single most important catalog element – the product photo.” Why, because we as American are a visual culture. So, let’s talk real quick about some do’s and don’ts.

1. Do hire a photographer that understands lighting. Even the most basic product is augmented by good lighting.
2. Do research to who’s buying your product and shoot an image that will appeal to them, you cannot sell to a tween girl using that super minimal black on black look that Bugatti’s using.
3. Do remember we need to show what the product looks like. After all, the main focus of product photography is to sell the product. This is not the place for the “cool” lifestyle shots that look like they were shot with a camera and film from the 60′s.
4. Don’t shoot too many group shots. Alright, I am a big fan of the group shot, BUT studies show that products in group shots typically have lower sales than products photographed individually. There are always exceptions, like on the cover and the home page, but as far as interior shots, one at a time is better
5. Don’t get hung up too much on color and tone when it come to the web, I’m NOT saying that this is not important! When it comes to be web different web browsers show color differently, different monitors show color differently, different screen finishes and angles cause our eyes to see colors slightly different, every time we look at things on the web there is a chance we will perceive a slight difference in color. Just make sure you are shooting with someone who can shoot “color correct” images and be aware that the web is a different beast when it comes to color.
6. Don’t use too many manufacturer’s shots. Just keep in mind that each manufacturer has their own process and look, unless you want to look like a public wholesaler, keep these shots to a minimum and make your own content.

Well, I know that’s a lot to think about and there’s so much more, but if you need any help you know where to find us. Even if we don’t shoot it, we are available for creative consultation and brand centric image advice.

Thanks for your time and we will talk to you next time!!

February 1st, 2010 by Kris

Over the next few weeks I’ll be publishing some blog posts about improving photo techniques. I’ll try and stay away from the cliche “top ten” list that you see all over the net. If you haven’t already noticed that I’m not one who’s much for convention and the “way” you’re supposed to take a picture. So, hopefully these “photo tips” will be unique as well!

SO, let’s get started.

Tip 1. Stop thinking about what you are shooting and start thinking about why you are shooting it.

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