Kris D'Amico Photography

February 22nd, 2010 by Kris

So, I was going to write this incredible, potentially life changing blog post on how to think about e-commerce. Then I found something online that was much more involved than I was ever going to get, so I’ll keep my post short (a no doubt, a little life changing) and let you sift thru the wealth of information over there. Ready, here we go:

Web a user is surfing the internet research shows that people take between 5 and 7 seconds to decide weather to stay on a website or not. Print catalogues usually are given to a somewhat interested audience. That means that your leading web image, needs to be a ROCK STAR. Not to say that you can slack with your print catalogue, just that you are speaking to two different audiences. Alright, that’s all from me right now.

Here’s a teaser and a link to Philosphie’s e-commerce series, it’s more about design standards and the thought behind selling on the web than photography, but without the correct positioning and web functionality then it really doesn’t matter what the pictures look like, right?

-Kris

“Considering the newness of the internet and world wide web, it’s safe to say that nearly everyone who has purchased online gained their understanding of commerce offline. “Dirt-side” commerce transactions have structural, schematic, and semantic orders that don’t fully map to the different medium of the web, and it’s this gap in mapping that causes the problems users experience trying to shop online, whether the problems stem directly from usability flaws or unmet expectations.

My experience shopping online and working on a major online commerce site — Borders.com — has shown me that most people involved in the design, creation, marketing, implementation, hyping and analysis of ecommerce sites haven’t thought about the basic relationship that commerce is based on. A quality online shopping experience must be designed from a firm understanding of this basic relationship.

Essays in this ecommerce series:

• Introduction and Overview
• Online vs “Traditional” Commerce
• Schemas & Concept Mapping
• The Roles Within Commerce
• Branding & Merchant Identity
• Messages For The Users
• Trust & Trustworthiness

Read more…