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April 29th, 2009 by Kris
No idea where I found these but I thought they were pretty amazing. Technically, although the elements are photographic, I think these are illustrations. What’s your call?
April 27th, 2009 by Kris
No idea who the photographer is, but I’ll find out for you, in the mean time check these out!!
April 27th, 2009 by Kris
So, I did the cool little shoot with Dave Robbins from Blackhalk. He’s launching a solo career and has a new album coming out called Soul Mining.Well, I look at artist that are heading out on their own as new businesses, they need art for the web, for print, for PR, etc. You are now asking why I am talking about all this, well when we are shooting for PR the images need to be crisp and clean and have a quality to them that is more business than art; in sharp contrast, album and web images can be fun and “artsy,” right? So, look at these too images:
April 13th, 2009 by Kris
Just some cool pics I found across the net this past week. Sorry, no bigger size on these guys!
I love the color treatment on these and I think that it’s interesting to humanize the monopoly concept, anyway I dig ‘em.
April 6th, 2009 by Kris
This is from Seth Goddin’s blog, I thought it was worth reposting here. Something to think about as we all move forward and market our ideas to new clients.
“Judith comments on her frustration in joining a new website, “Sorry I do not provide passwords or birthdate. I would have like to have joined otherwise.” Obviously, there’s a trust problem here.
Frank won’t read the instructions that come in an email from a trusted company, because there’s always so much noise and clutter and legal garbage in the text that it doesn’t pay to read it anyway.
Tim is in a bad mood the moment he arrives at the airport, because every other time he’s been there, a marketer tries to rip him off, a security guard treats him like a criminal or an airline doesn’t keep its promises.
Sarah won’t give money to charity because the last two times she discovered that it was a false front for a high-overhead scam operation.
Emily got the three thousandth automated call giving her a second notice that her factory warranty had just expired… and she doesn’t have a car.
Marketers have spammed, lied, deceived, cluttered and ripped us off for so long, we’re sick of it.
Which means that even if you have a really good reason, no, you can’t call me on the phone. Which means that even if it’s really important, no, I’m not going to read the instructions. Which means that god forbid you try to email me something I didn’t ask for… you’re trashed. It’s so fashionable to be skeptical now that no one believes you if you attempt to do something for the right reasons.
Selfish short-sighted marketers ruined it for all of us. The only way out, I think, is for a few marketers to so overwhelm the market with long-term, generous marketing that we have no choice but to start paying attention again.”
Thanks Seth.
April 5th, 2009 by Kris
Let’s talk for a minute about this photo:
Although, the lighting in this image is not great but I love this picture!
This is an ad (Indian I think) for an Antacid, and obviously all these foods can give you or someone you know heartburn. That may make you feel like you’ve been shot in the chest by an AK47? Ok, maybe the concept is not as crystal clear as it could be. The reality of it is that this image has stopping power, but the orginal concept is not as clear as it could be. I contacted the agency that created this campaign to ask exactly what the concept was, and you guessed it – no response.
So this brings me to a question that I have to ask myself and often time my clients on a regular basis:
What is the most important thing? The product, the product’s feature, or the image itself?
In this particular instance I think that they decided, consiously or not, that the image itself needed to trump the product. Now I have not seen the rest of this campaign. Bur I’ve seen other ads for this product and they didn’t make a whole lot of sense to me, so it may just be their MO. And for what it’s worth we are talking about this image, so it’s sucessful in that regard. But if I had not told you this was an antacid ad and you had never heard of Eno before, what would you assume this was an ad for? Dishwashing detergent (Defense Agaisnt Stains)? Weight loss product (These Foods Can Kill You)? Grocery store (Kill Your Hunger)? Do you see my point? As secductive as this image might be it does a poor job of delivering the product or the product features.
Just something to think about before your next shoot.
